Ageing Uncovered: What Really Happens Over Time
The word “ageing” brings to mind different things for different people. Some think of visible changes like wrinkles or muscle loss, while others associate it with mild memory lapses or shifts in mental well-being. While these are all aspects of ageing, the reality goes much deeper.
According to the World Health Organization, ageing is the gradual buildup of molecular and cellular damage over time. This process leads to a steady decline in physical and mental function, an increased risk of disease and, ultimately, the end of life.
At its core, ageing begins at the cellular level—specifically with NAD+ (nicotinamide adenine dinucleotide), a vital molecule that plays a key role in maintaining your body’s functions.
The connection between NAD+ and ageing
NAD+ is essential for life. Without it, your cells die.
Every one of the 37.2 trillion cells in your body relies on NAD+ to create energy and repair damage.
As you age, your “pool” of NAD+ can be depleted in the face of everyday stressors. NAD+ declines by up to 65% between your early thirties and age 70.
Ageing: The hidden process in your cells
During this timespan, you may be in good health on the surface, but as less NAD+ is available, your cells become increasingly at risk of being compromised.
When there isn’t enough NAD+ to meet the needs of your cells, the signs of ageing begin to develop on a deep cellular level. And looming behind them could be more health concerns.
But this isn’t set in stone.
Support Your Cells, Support Healthy Ageing
Tru Niagen® is designed to help energise your 37.2 trillion cells, keeping them functioning at their best for longer—so you can stay healthier as you age.
Its key ingredient, Niagen® (a patented form of nicotinamide riboside, NR), has been shown to increase NAD+ levels by over 50% with 300mg and up to 150% with 1,000mg*. With daily use, Tru Niagen may help maintain baseline NAD+ levels in as little as two weeks.
Trusted by a scientific advisory board that includes two Nobel Prize winners, backed by 300+ published studies, and protected by over 40 patents, Tru Niagen is leading the way in healthy ageing.
*Based on 300mg/day.
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